What do customers really want? This is the question that all businesses, big or small, must answer. After all, without customers, there would be no business. Understanding what drives customer behavior and how to give them the best possible experience is essential. This article will explore the top customer service statistics for 2022. Understanding these trends allows you to adapt your customer service strategy accordingly and give your customers what they want.
Related article: How to Turn an Angry Customer into a Happy Customer in 2022
It is evident that excellent customer service is one of the critical elements of a successful business. Some statistics that reflect this are as follows:
- 89% of customers changed loyalties because of poor customer service.
- 60% of customers have switched to a competitor following a bad customer experience
These statistics show a clear link between customer satisfaction and business success. Providing excellent customer service should always be of the highest priority for any company that wants to thrive.
If you want to grow your business, pay attention to customer service. Statistics show that it’s not just part of your branding and marketing efforts. It’s also essential to your sales and customer retention.
Today, things are more interconnected than ever. That means that a single poor customer service experience can result in the loss of brand loyalty, customers, and even sales. Providing superior customer service experience means going beyond meeting expectations. You also need to be proactive and anticipate your customers’ needs. For example, if they need help transferring funds or have an issue with a purchase, you’ll be there to help them right away.
It costs businesses more to acquire new customers than to retain existing ones. In fact, acquiring new customers can cost up to 25 times more. And yet, companies still continue to pour money into acquiring new customers while neglecting the ones they already have.
One reason is that the cost of bad customer service is often hidden. It’s not always obvious how costly it is to lose a customer, but the consequences can be far-reaching. When customers have a bad experience, they don’t just walk away. They tell their friends, write negative reviews, and might even take legal action. The following statistics show how bad customer service can seriously cost your business.
- 50% of consumers will pick a different company after even one bad customer experience, and 80% will quickly switch to a competitor if they have more than one bad experience.
- A study found that 20-33% of customers have rated their provider’s online services from bad to terrible.
- Fewer than 1 in 5 consumers think that customer service is doing a good job.
The cost of bad customer service can be divided into three main categories: direct, indirect, and opportunity costs.
- Direct costs are the most obvious and include things like refunds, chargebacks, and lost business.
- Indirect costs are harder to quantify but can be just as significant. These include the reputational damage caused by negative reviews and social media posts and the time and resources spent dealing with complaints and managing churn.
- Opportunity costs are perhaps the most difficult to calculate but can be the most consequential in the long run. They include things like missed sales opportunities and future revenue growth potential. When a business fails to deliver on its promises, it not only loses out on immediate sales but also misses out on future opportunities for growth.
In order to combat the high cost of bad customer service, businesses need to focus on delivering an exceptional customer experience, i.e., going above and beyond to meet customer expectations at every touchpoint. It also requires companies to have a deep understanding of their customers so that they can anticipate their needs and proactively address any problems.
Delivering an exceptional customer experience requires businesses to make a significant investment in time and resources. The long-term benefits, which include increased customer loyalty, referrals, and revenue, are worth the effort as they far outweigh the costs.
The following statistics highlight how good customer service positively impacts your return on investment(ROI):
- 75% of customers say that word-of-mouth information about a business is more influential or equal to any other form of marketing and will instead buy from companies that give them good service.
- When it comes to customer service, customers are looking for companies that go the extra mile. 82% of them will spend more money on a company that offers excellent online service.
- There is immense potential in the power of a small increase in customer retention. A 5% increase translates to a gain of 25% in profits over the course of one year.
Good customer service is essential to business success across industries. It’s also a significant factor in determining whether or not customers will continue to do business with you. Given the importance of customer satisfaction, it’s essential to understand the ROI of good customer service.
Customer Lifetime Value (CLV)
There are several ways to measure the ROI of customer service, but one of the most important is the customer lifetime value (CLV). CLV measures the revenue a customer will generate for your business over the course of their relationship with you. A high CLV means that a customer is likely to stick around and spend more money with you over time, while a low CLV indicates that a customer is less likely to be loyal and may even take their business elsewhere.
A number of factors contribute to CLV, but customer satisfaction is at its core. Satisfied customers will remain loyal and continue doing business with you, while dissatisfied customers will move their business elsewhere. Given the importance of customer satisfaction to CLV, it’s clear that providing good customer service can significantly impact your bottom line.
Increased sales and higher profits
In addition to impacting CLV, good customer service can also lead to increased sales and higher profits. Happy customers will likely buy from you again and also recommend your products or services to others. They’re also more likely than unhappy customers to forgive occasional mistakes or problems. On the other hand, unhappy customers are more likely to bad-mouth your business to others, which will damage your brand and reputation and deter potential customers from doing business with you.
Save on customer support resources
Finally, good customer service can help save money by reducing the need for customer support. When customers are happy with your products or services, they’re less likely to need help from customer service. This means you can save on customer support costs, which can add up over time.
When it comes to the ROI of good customer service, there’s no doubt that it pays to invest in providing great service, with technology and a team of strong support agents. Satisfied customers are more loyal, more likely to buy from you again, and less likely to need costly customer support. In other words, happy customers are good for business! Therefore, it is time to leverage the power of automation and AI to ensure today’s customers that their needs can be met instantly, and exceedingly well.
Customer service automation and AI can help you improve your customer service in a number of ways. For one, automation can help you speed up your responses to customers. AI can also help you better understand your customers’ needs and provide them with more personalized service. Additionally, AI can help you identify potential issues before they become problems and nip them in the bud.
The following statistics show how AI and automation can be useful for improving your customer service:
- 86% of customers now expect to be able to perform tasks on their own without contact with customer service.
- More than 59% of consumers rated their interactions with AI customer support as at least an 8 out of 10.
- Nearly 17% of customers rated their AI interactions to be a perfect 10 out of 10.
- 68% of customer service agents report feeling overwhelmed. Automation and AI can make their job easier, saving them time and energy so they can focus on their clients’ needs.
Related article: How to deliver consistently good customer service
As we head into 2023, keeping an eye on customer service trends, and how technology can help your business is important. After all, happy customers are the lifeblood of any business. In the eyes of today’s consumers, good customer service is invaluable. And to succeed, you’ll need to provide your customers with outstanding service from start to finish. We hope that these statistics about customer service have shown you how important it is for your business. This article aims to show how you, too, can deliver the best customer service experience possible for your customers.