Author: Sanjiv Vaigankar

  1. Customer Support
A great customer experience mostly depends on customer service and customer support. When effectively implemented, they promote client loyalty and higher recurring income. Organizations must understand customer support and customer service to expand their business. By understanding both, you’ll be able to communicate job responsibilities more precisely to your staff, make wiser hiring decisions, decrease […]
  1. Customer Success
Did you know that according to the book Marketing Metrics, the probability of selling to an existing customer is between 60- 70%, compared to only 5 – 20% for a new prospect? And according to InMoment, 77% of customers have lasting relationships with particular companies that last up to 10 years. Yet, in marketing, customer acquisition has long […]
  1. Customer Success
Have you ever heard of a customer with their queries unanswered and concerns unaddressed, talking about how good the product/service of a business is? Probably not, right? No matter how excellent a company’s product/service is, it will lose out on business if its customer service is not up to the mark.  However, even businesses with […]