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Author: Sanjiv Vaigankar

What is Customer Retention in 2022
  1. Customer Success

What Is Customer Retention in 2023? Definition and Guide

Did you know that according to the book Marketing Metrics, the probability of selling to an existing customer is between 60- 70%, compared to only 5 – 20% for a new prospect? And according to InMoment, 77% of customers have lasting relationships with particular companies that last up to 10 years. Yet, in marketing, customer acquisition has long […]
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The Most Important Customer Service Skills Employees Must Have In 2022
  1. Customer Success

What are the Must-Have Customer Service Skills in 2023? 

Have you ever heard of a customer with their queries unanswered and concerns unaddressed, talking about how good the product/service of a business is? Probably not, right? No matter how excellent a company’s product/service is, it will lose out on business if its customer service is not up to the mark.  However, even businesses with […]
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