Author: Sanjiv Vaigankar

  1. Customer Service
  2. Customer survey
Customer surveys are an essential part of any business. They can help you gather feedback about your products or services. They also help you understand what your customers want and improve your overall customer service. Creating a customer survey can be daunting, but it does not have to be. In this article, we will walk […]
  1. Customer Service
In business, you have prospects, customers, and transactors. Each has different needs and expectations. Understanding these needs and expectations is vital to providing the best possible service. Prospects are people who your company has contacted, either through direct mailers, email campaigns, or with a cold call. They have shown an interest in your product or […]
  1. Customer Service
Everyone knows that customer service is essential. After all, without happy customers, businesses wouldn’t exist. However, many don’t realize just how vital personalized customer service is and will continue to be in the coming years. Thanks to technological advancements, businesses will soon be able to offer their customers a considerably more personalized experience than ever […]
  1. Customer Success
Your company must continue to convince the customer that your product is worthwhile after the sale. The team you have promoting your products and building the consumer relationship will determine whether you succeed or fail. A customer success manager can help with that. Customer success managers assist clients, from prospects to active users, and foster […]
  1. Customer Support
A great customer experience mostly depends on customer service and customer support. When effectively implemented, they promote client loyalty and higher recurring income. Organizations must understand customer support and customer service to expand their business. By understanding both, you’ll be able to communicate job responsibilities more precisely to your staff, make wiser hiring decisions, decrease […]
  1. Customer Success
Did you know that according to the book Marketing Metrics, the probability of selling to an existing customer is between 60- 70%, compared to only 5 – 20% for a new prospect? And according to InMoment, 77% of customers have lasting relationships with particular companies that last up to 10 years. Yet, in marketing, customer acquisition has long […]
  1. Customer Success
Have you ever heard of a customer with their queries unanswered and concerns unaddressed, talking about how good the product/service of a business is? Probably not, right? No matter how excellent a company’s product/service is, it will lose out on business if its customer service is not up to the mark.  However, even businesses with […]
  1. Customer Success
It’s no secret that you’ll need a solid product and a good sales and marketing team for your company to expand. However, to maintain this growth, one must stay ahead of the game in this constantly evolving industry. In SaaS and B2B worlds, Customer Success is the avant-garde and for all the right reasons. Customer […]
  1. Customer Success
Haven’t we often heard that creative marketing + good sales = a successful business model?   Well, yes, and no.    While sales and marketing are imperative for success, they aren’t sufficient in this day and age where customers have limitless alternatives.   Businesses can no longer solely rely on yearly contracts or handshakes to retain business. And […]
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