Customer Success What is Customer Satisfaction and Importance We keep hearing the words customer experience and customer satisfaction. But what do they mean? Simply put, good customer experience leads to customer satisfaction and is one of the most important aspects of running a successful business. It is essential to understand what customers want and need from your business and then to provide a […] Written by Harshvardhan Thakur September 20, 2022December 30, 2024
Customer Success What Is Customer Retention in 2025? Definition and Guide Did you know that according to the book Marketing Metrics, the probability of selling to an existing customer is between 60- 70%, compared to only 5 – 20% for a new prospect? And according to InMoment, 77% of customers have lasting relationships with particular companies that last up to 10 years. Yet, in marketing, customer acquisition has long […] Written by Sanjiv Vaigankar August 24, 2022December 30, 2024
Customer Success Customers Are Not Always Right: How And Why (2025) We’ve all heard the phrase “the customer is always right.” Or, its variation like “customer is king.” But is this really true? Is it always in the best interest of businesses to give customers what they want? The answer is no. There are times when it’s actually better for companies to stand their ground and […] Written by Ravishankar Biswas August 24, 2022May 5, 2025
Customer Success How to Turn an Angry Customer into a Happy Customer in 2025 Many factors—some justified, some not—cause customers to become rude or angry. As a customer service representative, you will probably encounter irritated or angry customers from time to time because you are in business to serve your customers. 95% of dissatisfied customers share their negative experiences with others personally or through social media/review sites. So, knowing how […] Written by Preena Singh August 24, 2022December 30, 2024
Customer Success A Guide to Handling Unhappy Customers in 2025 As the adage goes, “A happy customer tells a friend; an unhappy customer tells the world”- the negative impact of an unhappy customer is far more significant than the positive impact of a happy customer. No matter how amazing your products or services are, some customers will inevitably experience issues. That is an inescapable fact […] Written by Preena Singh August 24, 2022December 30, 2024
Customer Success What are the Must-Have Customer Service Skills in 2025? Have you ever heard of a customer with their queries unanswered and concerns unaddressed, talking about how good the product/service of a business is? Probably not, right? No matter how excellent a company’s product/service is, it will lose out on business if its customer service is not up to the mark. However, even businesses with […] Written by Sanjiv Vaigankar August 24, 2022December 30, 2024
Customer Success Contact Center vs. Call Center in 2025: Explained The Contact Center vs Call Center distinction hinges on channels: a contact center is a centralized office offering customer support across phone, email, web, and chat, whereas a call center is a specialized contact center focused primarily on phone calls. The main difference lies in the variety of channels each uses to deliver customer support. […] Written by Harshvardhan Thakur August 24, 2022April 17, 2025
Customer Success Customer Success vs. Customer Service: Key differences In today’s highly competitive world of SaaS solutions and B2B services, the phrases customer success vs. customer service are tossed about like cards on a poker table. Both are necessary for a company’s or brand’s success. Customer success and customer support differ in their approach: one is proactive, while the other is reactive. Using these […] Written by Chandana July 5, 2022April 17, 2025
Customer Success Is Customer Success cutting-edge in the age of B2B and SaaS? It’s no secret that expanding your company requires a solid product and a good sales and marketing team. However, to maintain this growth, you must stay ahead of the game in this constantly evolving industry by implementing effective customer success strategies that foster long-term relationships and customer loyalty. In the SaaS and B2B worlds, Customer […] Written by Sanjiv Vaigankar July 1, 2022April 17, 2025
