Preena Singh's articles

  1. Customer Service
  2. Customer Support
When there is a new product on the market and the marketing of the said product, you will acquire new customers. It is simple enough to expand your customer base. But how do you ensure they remain your customers for life? Studies show that acquiring new customers is more expensive than retaining existing ones. So, […]
  1. Customer Success
Many factors—some justified, some not—cause customers to become rude or angry. As a customer service representative, you will probably encounter irritated or angry customers from time to time because you are in business to serve your customers. 95% of dissatisfied customers share their negative experiences with others personally or through social media/review sites. So, knowing how […]
  1. Customer Success
As the adage goes, “A happy customer tells a friend; an unhappy customer tells the world”- the negative impact of an unhappy customer is far more significant than the positive impact of a happy customer.  No matter how amazing your products or services are, some customers will inevitably experience issues. That is an inescapable fact […]
  1. Customer Success
Have we often heard phrases like ‘The Customer is King’ and ‘The Customer is Always Right? These phrases have undoubtedly been around for a while but are they still pertinent in this dynamic sales and marketing environment? When you refer to your customers as kings, you inherently place them on a pedestal, a place of […]