{"id":581,"date":"2022-06-02T09:55:59","date_gmt":"2022-06-02T09:55:59","guid":{"rendered":"https:\/\/infraon.io\/blog\/?p=581"},"modified":"2025-07-14T07:18:21","modified_gmt":"2025-07-14T07:18:21","slug":"https-infraon-io-blog-customer-success-latest-trends","status":"publish","type":"post","link":"https:\/\/infraon.io\/blog\/https-infraon-io-blog-customer-success-latest-trends\/","title":{"rendered":"Consider Yourself an Expert on Customer Success. Here are Eight new trends to keep an eye on."},"content":{"rendered":"\n<p class=\"has-medium-font-size\">A world before the pandemic seems like a distant past, doesn&#8217;t it?\u202f&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\">The onset of the pandemic has seen a dramatic shift in most areas of life, including the workplace, and life may never go back to what it once was. It&#8217;s almost unbelievable how much transformation each business has undergone in the past two years, especially how they engage with customers. These changes have created new customer success trends focused on adaptability, digital touchpoints, and personalized experiences.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">But wait, the transformation doesn&#8217;t end here.&nbsp;<\/p>\n\n\n\n<p>Customer success has always been a crucial aspect of any business, but the pandemic has underscored its importance even more. With the sudden and widespread adoption of remote work, businesses had to quickly adapt to new ways of serving their customers and ensuring their satisfaction, leading to a surge in customer success trends focused on digital engagement, proactive support, and value-driven relationships.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Now that we&#8217;ve gotten used to the new virtual business solutions, with hybrid and work-from-home solutions, it&#8217;s time for them to become even more efficient.\u202f&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">With over 90% of companies having a\u202f<a href=\"https:\/\/www.tsia.com\/resources\/the-state-of-customer-success-2021\" target=\"_blank\" rel=\"noreferrer noopener\">dedicated CS role<\/a>, it&#8217;s evident that businesses worldwide have evolved to integrate both the Corporate Success culture into their business endeavors and employees.\u202f&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Our_top_8_Customer_Success_trends_for_2025_to_help_you_stay_ahead_of_the_competition\"><\/span>Our top 8 Customer Success trends for 2025, to help you stay ahead of the competition.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Growing<strong> Customer Success teams&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Up, up and away. Customer Success teams are gaining popularity in companies where they previously did not exist. They have faced pressure to continue offering value despite trimming product and service budgets.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\"><span class=\"ez-toc-section\" id=\"The_current_trajectory_suggests_it_wont_slow_down_in_2022\"><\/span><strong>The current trajectory suggests it won&#8217;t slow down in 2022.&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Increasing focus on advocacy and expansion&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">According to a\u202f <a href=\"https:\/\/www.totango.com\/customer-success\/customer-success-industry-trends-reports\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Totango report, that&#8217;s presumably why\u202f<\/span><\/a> 91% of CS professionals said their team had grown in the previous year. In the same study, 76% stated that their team currently comprises more than 10 people.\u202f&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"473\" src=\"https:\/\/infraon.io\/blog\/wp-content\/uploads\/2023\/06\/30763729_2010_s_2_customer_rating_flat_people_with_stars_vector_review_and_feedback_concept-1.jpg\" alt=\"customer success trends\" class=\"wp-image-6364\" title=\"\"><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Although focusing on expansions was always vital to <a href=\"https:\/\/infraon.io\/blog\/customer-success\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">customer success<\/span><\/a>, it will become even more significant. Companies are reimagining the customer experience to stress the cohesion between the pre-sale and post-sale expertise and how good customer retention lays the groundwork for customer advocacy and acquiring new prospects.\u202f\u00a0<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">When a consumer recognizes the value of a product, they would want to continue to expand that value by purchasing additional items and becoming loyal repeat purchasers who advocate for the brand, hence boosting overall revenue for the business.&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Increased focus on customer onboarding&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">How successfully you onboard a new customer impacts their overall experience with a product, particularly in the early stages. If we don&#8217;t get the onboarding process right, it will impact our capacity to expand and generate advocates.&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/infraon.io\/blog\/boosting-your-customer-success-3-simple-yet-valuable-tips-to-make-it-happen\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Customer success<\/span><\/a> may be entrusted with ensuring that everything runs correctly, but they do not define the ground rules for the customer experience.\u202f&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The sales and Success team must have a co-dependent relationship. Because the sales team over-promises at the deal-closing stage, they will have a mountain to climb during the onboarding process. The discussion door between the two must remain firmly open so that both teams have a complete awareness of the other&#8217;s capabilities.&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Smarter integrations will be available with DX&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The <a href=\"https:\/\/infraon.io\/blog\/robotic-process-automation-in-telcom-companies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">digital transformation<\/span><\/a> (DX) industry will reach\u202f<a href=\"https:\/\/finance.yahoo.com\/news\/digital-transformation-market-size-grow-095500161.html\" target=\"_blank\" rel=\"noreferrer noopener\">$1.2 trillion by 2026.<\/a>&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The rush to incorporate new and interesting SaaS into customer success workflows is on, and this will put the data from CS into overdrive. More meaningful, actionable, and accessible &#8211; the quality of insights obtained by CSMs will be the differentiating element in the SaaS world of 2022.&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Budgets for customer success will grow exponentially and globally&nbsp;<\/strong><\/h3>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">As the number of <a href=\"https:\/\/infraon.io\/blog\/is-customer-success-cutting-edge-in-the-age-of-b2b-and-saas\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">customer success<\/mark><\/a> teams, processes, and activities grows, the amount of money is spent on them. This will result in improved resource allocation for the overall department when CFOs have learned how to divide up the budget better depending on how well the CS departments used their money during the previous year.&nbsp;Implement these <a href=\"https:\/\/infraon.io\/blog\/boosting-your-customer-success-3-simple-yet-valuable-tips-to-make-it-happen\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer success tips<\/a> to drive customer satisfaction, retention, and business success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Focus on Customer Data and Analytics: <\/h3>\n\n\n\n<p>These success teams will rely heavily on data and analytics to gain insights into customer behavior, preferences, and pain points. By leveraging this information, businesses can make data-driven decisions, personalize customer experiences, and proactively address customer needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> Proactive Customer Success Strategies<\/h3>\n\n\n\n<p> In 2022, businesses will prioritize proactive CS approaches over reactive ones. This means anticipating customer needs, identifying potential issues in advance, and taking proactive measures to ensure customer satisfaction and success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Rise of Personalized Customer Experiences<\/h3>\n\n\n\n<p>Customers expect personalized experiences tailored to their specific needs and preferences. In 2022, customer success will focus on creating customized journeys, delivering targeted content, and providing personalized support to enhance customer satisfaction and drive long-term loyalty.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Satisfied_customers_stay_loyal_Retaining_customers_and_keeping_them_happy_have_been_demonstrated_from_multiple_perspectives\"><\/span>Satisfied customers stay loyal. Retaining customers and keeping them happy have been demonstrated from multiple perspectives:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Retaining customers is 25 times less expensive than acquiring new ones.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A 5% increase in retention increases profitability by 25% to 95%.\u202f&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Existing customers are 50% more likely to purchase new items.&nbsp;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The more CEOs who grasp these tried-and-true figures, the more budgeting for customer success will rise.&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>2025 is the year of <a href=\"https:\/\/infraon.io\/blog\/customer-success-vs-customer-service\/\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">Customer Success<\/span><\/a><\/strong>&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The teams of customer success are increasingly growing, and your company must be ready to adapt and grow. <a href=\"https:\/\/infraon.io\/blog\/why-is-customer-success-so-important-for-all-of-the-organizations-teams\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">Customer Success<\/mark><\/a> trends show an increase in artificial intelligence (AI) and automation to improve productivity. They also show how customer-centric firms are developing. They focus on the value component and the formation of solid connections and communities.&nbsp;<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">And the <a href=\"https:\/\/infraon.io\/blog\/understanding-customer-success-what-is-it-and-why-is-it-important-for-your-company-to-achieve-it\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">customer success<\/mark><\/a> solutions from\u202f<a href=\"https:\/\/infraon.io\/infraon-helpdesk.html\" target=\"_blank\" rel=\"noreferrer noopener\">Infraon Helpdesk<\/a>\u202foffer this and much more.\u202f&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A world before the pandemic seems like a distant past, doesn&#8217;t it?\u202f&nbsp; The onset of the pandemic has seen a dramatic shift in most areas of life, including the workplace, and life may never go back to what it once was. It&#8217;s almost unbelievable how much transformation each business has undergone in the past two [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":11691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Customer Success Trends to Watch in 2025: Top 8 Insights","rank_math_description":"Discover the top 8 Customer Success trends for 2025. Stay ahead with insights on retention, automation, personalization, and more.\n\n","rank_math_focus_keyword":"Customer Success Trends,Customer Success","footnotes":""},"categories":[27],"tags":[],"class_list":["post-581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success"],"pvc_views":1413,"rank_math_description":"Discover the top 8 Customer Success trends for 2025. 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